The Challenge 
The Little Book of Behavioural Biases was a project that aimed to educate financial advisors and their clients about the common cognitive biases that affect financial decision-making. The challenge was to create a book that was informative, engaging and easy to read, while also offering different options for the format, the layout, the typography and the illustrations.
The Solution 
The solution was to use a simple and elegant style, with clear and concise text and colourful and playful graphics. The solution also included providing different options for the cover design, such as a hardcover and a softcover.
The Result
The result was a well-designed and well-received book that helped financial advisors and their clients to understand and overcome their behavioural biases. The book was a success and demonstrated the ability to deliver high-quality and customized design solutions for various needs.
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