The Challenge
The challenge was to design a leaflet for a charity that wanted to promote its work to feed and educate children in need. The leaflet had to use vibrant photos to complement the layout design. The leaflet also had to have a catchy intro that stated the main goal and appeal of the charity, and a compelling story that explained the problem and the solution that the charity offered. The leaflet also had to have a strong call to action that invited the reader to donate, volunteer, or spread the word about the charity.
The Solution
To meet the challenge, the solution was to work with the charity to understand its vision, mission, values, target audience, and message. A leaflet design was created that used vibrant photos to complement the layout design. A catchy intro was written that stated the main goal and appeal of the charity, and a compelling story that explained the problem and the solution that the charity offered. A strong call to action was added that invited the reader to donate, volunteer, or spread the word about the charity. A vibrant photo was chosen that illustrated the impact and difference that the charity made in the lives of the children.
The Result
The result was an effective and persuasive leaflet design that promoted the work of the charity to feed and educate children in need. The leaflet demonstrated the ability to design effective communication materials for social causes.
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